Project Cars Developer Slightly Mad Studios Acquired by Codemasters
Critically acclaimed racing game publisher Codemasters has bought Project Cars developer Slightly Mad Studios for $30 million.
The studio behind the racing simulation series Project Cars, Slightly Mad Studios, has been bought by publisher Codemasters for $30 million dollars.
In the announcement, Codemasters states the lauded Project Cars series will now be under the publisher’s umbrella, along with an “unannounced Holywood blockbuster title.” What that blockbuster title is is still unknown. However, it is known that Slightly Mad Studios is currently working on Project Cars 3 and Project Cars Go, a mobile version of the racing sim. It should also be noted that Slightly Mad Studios Founder and CEO, Ian Bell, will retain his position at the studio; Frank Sagnier, the CEO of Codemasters Group plc, will also remain in his role.
Both Sagnier and Bell have short statements about the acquisition. Both parties are excited about their partnership, especially with more streaming services and consoles just around the corner.
“We are delighted to bring such an incredible racing game developer to the Codemasters family, and this unequivocally establishes us as a global powerhouse in the development of racing titles,” says Sagnier. “We share the same passion and vision and our new partnership will accelerate our growth. With more streaming services coming to market and the next generation of games consoles due in 2020, this is the perfect time for Codemasters to take its next step.”
“Our combined racing games portfolio is the envy of the industry and this new partnership will enable us to learn from each other, share resources, and take advantage of emerging platforms and technology,” said Bell. “My team is excited to be joining Codemasters and we can’t wait to forge a relationship based on creativity, passion, and the desire to create new racing experiences that excite and delight our communities.”
Codemasters is responsible for some of the most known and praised racing series such as F1, Dirt, and Grid. While I wasn’t a fan of the newest entries from F1 and Grid, Dirt has been one of my favorite racing series since it made its debut in 2007. Now, you can add Slightly Mad Studios’ Project Cars to that list.