A few hours ago the PS4 was made available for preorder in Japan and it sold out almost instantly at every single online retailer, while Sony’s own storefront buckled under pressure displaying messages inviting customers to try at a later time due to heavy traffic.
Of course we don’t really know how many units have been allocated, but there must have been quite a lot of them, at least judging the Amazon’s top sellers charts, where the PS4 bundle without the camera beat both Grand Theft Auto V and Pokémon Y to the first place, while the bundle with the camera is currently in 4th place, beating Pokémon X.
Considering that Pokémon demolished the Japanese record for preorders, and Grand Theft Auto V is being promoted very heavily in the archipelago of the rising sun, that’s really no small feat.
In the meanwhile, despite the fact that all stores limited preorders to one unit per person, the usual trick of preordering the console and reselling the reservation at a jacked up price is already taking place only a few hours after the floodgates were opened.
At the moment of this writing on Amazon Japan the usual “external sellers” list the console starting at 68,000 yen (just south of $700), while affiliate stores on Rakuten are offering it for prices ranging between 54,500 yen ($560) and 69,800 ($716).
The funny part? Many of those affiliate stores selling the PS4 have absolutely nothing to do with consoles. You can find a wine store, a fashion and jewelry shop and a model kit store. I guess the PS4 is now considered a fine wine in Japan, vintage 2014.