We’re just a little more than a week from the massively anticipated release of Bloodborne, and the hype is most definitely easy to feel.
From Software latest labor of love is quite peculiar for a Japanese game, but despite its worldwide appeal, it definitely remains a game made right in the heart of Tokyo, and more precisely at the border of the Shibuya district, close to the small Sasazuka station.
So how is Tokyo preparing to the launch of one of the most anticipated Japanese games of the outset of this generation?
I went to the “Electric City” Akihabara (which could easily be defined the capital of Geekdom) to find out. And what I found was definitely big, as you can see in the gallery at the bottom of the post.
The whole front of Sofmap, which happens to be the most popular gaming-dedicated shop in the district, is covered by an enormous Bloodborne billboard, with a smaller one closer to the street, just to make sure that the message is delivered no matter where you walk.
The other Sofmap, which is a large department store selling all-things electronics, has the latest commercial shown periodically on the big screen just above the entrance.
Both Sofmap stores and others, including the other large department store, Yodobashi Camera, have large spaces dedicated to Bloodborne, distributing lovely mini-artbooks and showing off the trailers over and over on several screens, and it’s not rare to find gamers gawking at them.
You can check out the gallery below, and see that Tokyo is ready for Bloodborne. Are you?