Today at a presentation event held in Milan, PlayStation Italy General Manager Marco Saletta announced that the PS4 has a 70% market share in the country among current generation consoles. After the presentation, I had a chat with him, and he provided more insight on the console’s local dominance:
Of course we’re already happy. 70% market share is something unexpected, honestly. And we’re proud to be there.
Our main competitors are always there. We respect them, and we expect them to act to recover that market share.
So far consumers are happy to come on board with us, we’re delivering them innovation, content, social activities, and so far, I’m going to say that the consumers’ answer to us is quite satisfactory.
Saletta also shared during the presentation that, compared to the PS3, the PS4 is has sold 60% more consoles in the same time frame since launch, and has generated 68 million hours of online gameplay, which translates to 8,000 years.
PlayStation Plus users are also growing in the country, and one for every two new PS4 consoles sold, also generates a subscription to Sony’s premium service.
Italy has always been a country with a strong user base for Sony consoles, but 70% market share is definitely an achievement, echoing the console’s success worldwide. Stand by for the full interview here on DualShockers, coming tomorrow.