PS4 Price Drop Announced for Europe and UK by Sony, Effective Immediately
It was in the air, and Sony Computer Entertainment Europe finally announced it officially on the local PlayStation Blog. Europe and the UK join Japan, Asia and North America with a price drop for the PS4.
The standard 500 GB model of the console is going to be priced or €349.99 or £299.99 in the UK and in Benelux, France, Ireland, Italy, Portugal and Spain. Austria and Germany will have a lucky discount of four Euro-cents, with a new price set at €349.95.
Other countries in the EMEA market also get their own new prices: Australia $479.95, New Zealand $569.95, and United Arab Emirates AED1399.
If you want to know when the new prices will be effective, the answer is quite easy: right now.