PS5 Will Have an “Appealing” Retail Price for Consumers
According to system architect Mark Cerny, the PS5 will be released at an "appealing" suggested retail price, despite the hardware underneath.
Sony surprised the games industry by casually revealing some key hardware details about the next-generation PlayStation console, which is unofficially known as the PS5. The profile about the PS5 from Wired revealed some tidbits like the intention of utilizing SSDs, plans for backward compatibility, and support for graphical features such as ray tracing. Having a machine with a lot of power for those features calls price into concern, but Sony’s lead architect on the next console doesn’t want consumers to worry.
While the Wired piece didn’t have any talk about price, Peter Rubin from the publication tweeted out a piece of interview transcript that tackled the topic. Said Mark Cerny when asked about price range: “I believe that we will be able to release it at an SRP [suggested retail price] that will be appealing to gamers in light of its advanced feature set.”
Console retail prices at launch have often been defining moments in gaming history—Sony infamously launched the PlayStation 3 at a $599 USD price point to a host of mockery and outcry. Conversely, the PS4 launched at $399 compared to its main competitor, the Xbox One, which then included the Kinect camera, bringing the whole package to $499. Of course, both the PS3 and Xbox One had several issues on their own, but their relatively higher prices were talking points that worked against them.
For the current console manufacturers of Sony, Microsoft, and Nintendo, timing is everything—only over time will prices lower for the hardware components required for any new machines. With AMD chips and solid state drives, Sony (or any of its competitors) could risk releasing a product that is inaccessible to consumers solely because of its retail price. But as we know from the Wired piece, the PS5 won’t launch anytime soon—certainly not this year.
Couple that with incoming competition from the likes of Google, whose Stadia platform does not require an expensive box, Sony will have to hope that whatever price they end up landing with will truly be “appealing.”
Me: There’s always been a general range of launch pricing. Will the next console hew to that range?@cerny: I believe that we will be able to release it at an SRP [suggested retail price] that will be appealing to gamers in light of its advanced feature set.
— Peter Rubin (@provenself) April 16, 2019