PS5 Reportedly Investing Heavily In Third-Party Exclusive Content
PS5 might lead the way in third-party exclusive content, according to recent reports about behind-the-scenes PlayStation practices.
Are you looking forward to PlayStation exclusive content coming to Marvel’s Avengers? Get ready to be more hyped. According to industry insider Imran Kahn, Sony has actively approached all major third-party developers and publishers to poach exclusive games, in-game content, or both for PS5. According to Kahn, PlayStation Advantage will have long legs through the next generation as Sony looks to maintain market dominance.
News comes by way of Resetera, where notable leaker and insider “Matt” noted that there “is a lot of [third PS5 party exclusive content] coming and the scale will be shocking.” In support of that statement, Kahn backed up Matt by going further into depth into the workings of Sony. According to Kakn, PlayStation has been pitching to all major third-party studios with high-figure amounts to create exclusive content:
Echoing what Matt said. There isn’t a major third party out there Sony failed to approach asking what kind of deals they could work out. Some had content, some had games, some had content and games. It is not like Microsoft was not willing to offer, they just didn’t want to pay the asking price, because Sony approached with pretty high numbers in the first place.
In summary, Kahn opined that the terms “PlayStation Advantage” and “Console Exclusive” are going to become ever more prevalent in the next generation.
To a degree, this shouldn’t be surprising — most developers typically enter contracts with developers and publishers during the early lifecycle of a console to shore up exclusivity deals. However, there is undoubtedly a different dynamic this generation — Xbox has been pushing for a more inclusive gaming space, which would include not leaving old generations in the dark. In turn, they seem to invest money in building in services, infrastructure, and studio acquisitions.
Meanwhile, PlayStation seems to be quietly taking a PS5 consumer-oriented approach, seeking to quietly add as much value to its ecosystem as possible. We have to imagine we will begin to hear more news about these deals soon. And while this makes sense given some of the latest moves by PlayStation, make sure to keep this — like all rumors — with a grain of salt.
PS5 is set to launch in Holiday 2020, though no price or specific launch date is known. Keep an eye on DualShockers for more upcoming news.