PS5 Projected to Lose to Nintendo Switch this Holiday Season

Leading up to the PS5 launch, a Japanese industry analyst predicts the Nintendo Switch will enjoy a victory over the latest Sony console.

August 23, 2020

The 2020 holiday season is hardly around the corner and it’s hard to contain our excitement about the release of the upcoming PS5. However, the highly-coveted PlayStation 5 (and the Xbox Series X) may yet fail to beat a tried-and-true gaming staple come autumn.

Japanese blog Esuteru has transcribed a document from the research division of Ace Securities Co., an asset management firm which apparently has a few toes dipped into the games industry, featuring an analyst’s opinion that the Nintendo Switch will vastly outperform against the new PS5.

Note that the document is written entirely in Japanese, so unless you can read and navigate through several pages of kanji characters, you’ll probably want a good translator to help you read it in more detail. Here’s the English-translated excerpt as it appears in the Esuteru blog post.


According to the analyst, there are several reasons why the Nintendo Switch is slated to outperform a next-gen console as hyped as the PS5.

The analyst reports that Nintendo increases profits at a rate of roughly 10% year-over-year, but during the COVID-19 pandemic, it’s actually seen a profit boost of 48%.

In addition to that, the Nintendo Switch has been notably difficult to track down on retail and digital storefronts worldwide. As production resumes course, the analyst posits, demand will remain heightened as Switch consoles begin petering back into stores across the globe before and during the 2020 holiday season.

It’s important to note here that the Nintendo Switch retails at an MSRP of $299.99, whereas its more handheld-friendly counterpart, the Switch Lite, retails at $199.99. Both devices can be carried around and played anywhere, and the Nintendo Switch library itself now carries a vast variety of console-quality games, some of which even offer crossplay features that allow them to team up with or against players on PlayStation and Xbox consoles and/or PC.

These prices may be considerably lower than the PS5, which is rumored to release at a base MSRP of $499.99 or higher.

The PlayStation 5 does not yet have a formal release date or MSRP, however, it’s not unfair to project a November release date at this point on. Here’s what we know so far.


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