A new business sponsorship was announced today between Rocket League developer Psyonix and the WWE. Surprisingly, the agreement is not for any DLC, but rather for consumer engagement to increase visibility for Rocket League.
Upcoming Pay-per-views Backlash, Great Balls of Fire and Summerslam will all be presented by Rocket League, with those in attendance granted exclusive hands-on time with the game. WWE Tag Team The New Day will also use their Youtube Gaming channel Upupdowndown to promote Rocket League over the course of six episodes.
Rocket League currently has a base of over 31 million players and many are sure to be WWE fans. Vice President Jeremy Dunham is one of them, and he commented on the partnership by saying:
“As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner. WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.”
It is more than a little surprising that no DLC was announced with the partnership in the form of any vehicles or antennas, but hopefully we’ll hear more about this soon. There are a few ways that Psyonix could implement the WWE into the game, but the easiest would most likely be Raw vs. Smackdown vehicles.
WWE Backlash, the first Pay-per-view presented by Rocket League, will air this Sunday at 7PM est.