Krafton, the publisher of PUBG and The Callisto Protocol, stated in its 2023 strategic employee meeting that the company is committed to growing its portfolio of major gaming IPs and enhancing its global publishing capabilities, as well as investing in Web3 and deep learning (per Eurogamer).

"We remain steadfast in our ultimate vision to secure and expand powerful game-based IPs," CEO CH Kim said, describing the major cornerstones the company needs to focus on in pursuing this vision. He defined those cornerstones as organizational innovation, strengthening publishing capabilities, and investing in future projects, in addition to seeking out second-party publishing opportunities that could bolster Krafton's existing lineup of games and drive more investments.

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Kim also believes there is merit to investing in web3 and deep learning, as "reshap(ing) gaming in the years ahead" is one of Krafton's goals, and he thinks this technology will help make that possible. "Growth in these areas cannot be guaranteed without investment, and that it is worth advancing into these technology verticals as they are closely related to game production technology, which is one of Krafton's core competencies," Kim added to elaborate the significance of immediate investment, if the company wants to secure a future in these fields on the long run.

Krafton's most recent attempt to expand using second-party opportunities was the release of Striking Distance Studios's The Callisto Protocol, which heavily underperformed according to news reports. The reasons for the game's poor critical and market performance are many, as our own Elijam Beahm had detailed in his review, but the disappointing sales caused investors to reconsider their plans with Krafton, and that's why Kim held this meeting to assure employees and investors that they wouldn't need to worry about the company's financial performance or its future plans.

Callisto Protocol Karen Fukuhara

Currently, Krafton is working with Unknown Worlds on the early access game Moonbreaker. It is a game heavily inspired by tabletop RPGs and collectible card games, and it is set in an original universe created by renowned fantasy writer Brandon Sanderson. Another IP fans might be on the look for is a game based on the Korean fantasy book series, The Bird That Drinks Tears. A visual concept trailer is currently available on Krafton's Youtube Channel, and it's currently considered the Lord of the Rings or Dune equivalent in Korea according to Korean users.

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