Razer Announces Chroma Lighting is Coming to Electric Cars (In China)

Razer Announces Chroma Lighting is Coming to Electric Cars (In China)

Razer is introducing its Chroma RGB lighting technology into the automotive market with Leap Motor's new electric car in China.

Razer has had an interesting year filled with some great product releases and a crypto conundrum, but–in what is possibly the strangest announcement we’ve gotten from the company this year–Razer is bringing its RGB lighting tech, called Chroma, to the automotive market.

The technology is being introduced in a brand new Chinese electric vehicle startup called Leap Motor and is being used to add mood lighting to the car’s interiors.

Leap Motor is just one of many Electric Car startups that the Asian market has seen recently as the country attempts to combat climate change (and the severe smog problem that is present in China’s cities). Besides being known for Razer Chroma, the company also raised $290 million in order to bring its affordable electric coupe to market.

The car will have an electric range of 286 miles and can go 0 to 60 mph in 6.9 seconds. I guess Razer Chroma doesn’t necessarily make your car faster like cool stickers on your window do.

Slapping Chroma on everything has been a sort of meme for Razer, but when you’ve got the best RGB lighting in the market, why not?

If you’ve read any of our recent Razer product reviews you’d likely have heard about Razer Chroma: what we consider to be the RGB standard in gaming peripherals. The company has slapped in on everything from keyboards and mice to headset stands and mousepads. In tandem with Razer’s top-of-the-line software–Synapse–users can enable their Chroma to react to button presses, breathe, or even mimic a game of Pac-Man.