Take-Two Expects Red Dead Redemption 2 to “Shatter Expectations” but Doesn’t Take Success for Granted
Red Dead Redemption 2 publisher Take-Two Entertainment explained that it doesn't underestimate the competition in the Holiday season.
During Take-Two Interactive Entertainment’s financial conference call for investor and analysts, Chief Executive Officer Strauss Zelnick and President Karl Slatoff talked about Red Dead Redemption 2.
Zelnick was asked about Take-Two’s feelings about the upcoming crowded Holiday season with an extremely strong competition from many titles.
“we’re always worried about the competition and never take anything for granted, never claim success early. We do our best to create phenomenal entertainment and market it effectively, and then we explain what happened. We have enormously high expectations for October with the launch of Red Dead Redemption2. We take the competition seriously and we’re really exited about the release.
I would just note, you don’t need to look back too many years when Holiday seasons were just inundated. People basically released products in the Holiday season and this company performed well. So it all comes down to quality.”
He also talked about cross-promotion between Red Dead Redemption 2 and Grand Theft Auto V.
“Rockstar Games has employed some creative techniques in cross-promotion. I think they’re pretty exciting. Social Club has an awful lot of members and they’re avid fans not just of Grand Theft Auto, not just of Red Dead Redemption, but also fans of Rockstar Games. I think it’s great that there is some cross-promotion going on.”
President Karl Slatoff also mentioned that Red Dead Redemption 2 will have an “all-new online experience,” but declined to provide more information about it. The wording seems to indicate that the online feature of the game will be in some way different from Grand Theft Auto Online, but at the moment we have no idea how.
Later in the call, Zelnick mentioned that while the success of Grand Theft Auto Online is informative for the games that come after, but that’s not all there is to it.
“The nature of our approach and specifically the nature of Rockstar Games’ approach is never to be derivative and always to shatter expectations. My belief is that Red Dead Redemption 2 will shatter expectations and that the online experience also will be extraordinary, but unexpected.
My view is that by their very nature hits are unexpected. That’s the goal. There is an expectation around the table. Of course, there is an expectation of Rockstar Games and there is an expectation on part of consumers, but our job is to exceed those expectations, and fingers crossed, that’s what we’re all setting out to do. We couldn’t predict and we didn’t presume to in regards to Grand Theft Auto V, and we wouldn’t presume to with Red Read Redemption 2. So we’re just hard at work, doing the very best job that we can.”
If you want to read more about Take-Two’s financial results in the latest quarter, you can check out our dedicated article.
If you want to pre-order the game, you can already do so on Amazon.
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