Rod Fergusson Explains Reason for Dropping ‘Of War’ from the Gears 5 Title
In light of an ever-growing franchise with multiple new games in the pipeline, The Coalition's studio head explains why they opted to shorten the title of Gears 5.
One of the bigger announcements that Microsoft had last week at E3 was the reveal of Gears 5, the next installment in the long-running Gears of War series. As many noticed though, the title was clearly missing the usual “of War” from the title that had been present in every other game in the series up until this point.
Recently, The Coalition’s studio head Rod Fergusson took to Twitter to explain a bit more about just why the studio opted to switch up the naming convention this time around for Gears 5. In a conversation with IGN’s Ryan McCaffrey, Fergusson explained that the growth of the franchise into new titles was the main thing that prompted the shortening of the name for the fifth installment of the mainline series.
“Gears of War is still the franchise name but now that we’re doing a family of products it made more sense to shorten the titles down – Gears Pop, Gears Tactics & Gears 5. Plus we always just call it Gears anyway so it feels good to simplify,” Fergusson explained. He’s not wrong either, as I can’t remember that last time that I didn’t just naturally abbreviate the name of each game by simply calling it Gears followed by the installment number.
For more on Gears 5 be sure to check out the game’s reveal trailer if you somehow missed it last week during Microsoft’s showcase at E3. We don’t currently have a release date for the game other than a broad 2019 window but when it does launch it’ll, of course, be arriving on Xbox One and PC.
“Gears of War” is still the franchise name but now that we’re doing a family of products it made more sense to shorten the titles down – Gears Pop, Gears Tactics & Gears 5. Plus we always just call it Gears anyway so it feels good to simplify.
— Rod Fergusson (@GearsViking) June 21, 2018