Sega Plans to Revive Dormant IPs; Aims to Release "Big Hits" Over Multiple Platforms

Sega reveals its plans for the future, with specific attention on expanding and focusing the use of its IPs.

By Giuseppe Nelva

May 14, 2017

Following the release of its financial results on Friday, Sega published today its presentation given to investors showcasing its plans for the “road to 2020” in the Entertainment Content business, which includes games.

The publisher stated that its mission is to “continue to create moving experiences” with the vision of being “a game changer,” aiming to reach at least 300 billion yen in yearly sales and 30 billion yen in operating income.

In order to do so, they plan to select titles to launch more carefully to aim for “big hits” instead of “middle hits” and focus investment on promising titles, by reinforcing their promotion.

The plan also includes shifting the business from device-centric to IP-centric.

This includes expanding the utilization of the company’s IP, including the revival of dormant IP, the use of existing IP, the creation of new IP and the use of external IP. The plan also deems important to expand the development of those IP over multiple platforms (PC, Consoles and mobile), and release them simultaneously across Japan, North Americ, Europe and Asia.

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The publisher also intends to promote multi-device and global development by organizing studios centered on IPs.

In the digital game field (which inlcude Phantasy Star Online 2 and several mostly mobile titles), the plan is also spelled over the following points:

  • Create titles that will become global hits
  • Establish digital marketing business
  • Expand overseas publishing business
  • Maintain profits through long-term operation of existing titles
  • Develop next-generation titles

In the packaged game field (which includes most Console and PC games), the plan is as follows:

  • Expand existing IPs and obtain new IPs for North American and European PC games
  • Build revenue base by being entrusted with outsourced development
  • Challenge for new IPs
  • Revival of major IPs
  • Effective utilization of development engines
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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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