Sega Plans to Make Free-to-Play its Center of Growth; Calls Packaged Game Sales Weak; Persona Series Hits 6 Million Sales
Sega Sammy has released its financial reports for the last fiscal year and it contained some details on the Persona series, Alien: Isolation’s sales, and the company’s digital-centric strategy when it comes to game software.
The report stated that the Persona series has reached “over 6 million total copies sold”. Whether that number is sold-through to consumers or simply sold-in to retailers isn’t made clear in the report.
That six million includes 280,000 copies of Persona 4 Arena Ultimax, and will increase even further when Persona 4: Dancing All Night, and Persona 5 release this upcoming fiscal year in both Japan and North America.
Sega also gave lifetime sales for some of its bigger titles from the last year as well;
- Alien: Isolation – 2,110,000 (US, Europe)
- Football Manager 2015 – 810,000 (US, Europe)
- Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal – 620,000 (US, Europe, Japan)
- Yakuza 0 – 380,000 (Japan)
- Persona 4 Arena Ultimax – 280,000 (US, Europe, Japan)
Even though the company saw an overall increase in packaged game sales, Sega called its overall performance “weak” due to a “harsh market environment”.
Regarding the company’s entertainment business as a whole, Sega considers the smartphone and PC digital game landscape the company’s “center of growth” and has plans to release 47 digital titles in the upcoming fiscal year, with all but one being free to play titles.
Sega also plans to “promptly shift management resources from fields such as packaged game software and amusement machine” to its digital games division. Hopefully this shift doesn’t effect its major IP, but it does emphasize in the company’s new digital and free-to-play centric strategy when it comes to games.
For the fiscal year 2016 Sega predicts a sales growth of 60% in its digital software division while conversely expecting sales in its packaged games division to dip by about 8% year over year.
All in all, none of this is good news for fans of Sega owned properties, hopefully this doesn’t signal a substantial scale-back in game development, but less successful series will likely be given the backseat to its big selling franchises.