As you may already know from reading our coverage of this story, the developers of Candy Crush are currently in a trademark battle with Stoic who are the creators of The Banner Saga. The dispute over the use of the word ‘saga’ may end up hindering the sequel to The Banner Saga.
Stoic’s Alex Thomas spoke with Polygon about this and said that his studio plans to make a sequel to The Banner Saga and had already filed for a trademark of the game before King (makers of Candy Crush) filed its trademark for the word ‘saga’. King blocked Stoic’s trademark and extended the deadline to the opposition which made Stoic unable to have the rights to the name.
Essentially, we are not allowed to own the name ‘The Banner Saga’ for our game about a viking epic, because King.com says they have claimed rights to the noun ‘saga,’ which means ‘a viking epic,’ forever more in the realm of games.
The Banner Saga has been a success for Stoic and they want to make a sequel for all of those who’ve enjoyed the title. They appreciate all of the support they have been receiving. They intend to fight for their right to release a sequel to their game.
King has issued their own statement saying that they are not trying to prevent a sequel to The Banner Saga.
In this case, that means preserving out ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP and rights and causes player confusion. If we had not opposed Banner Saga’s trademark application, it would be much easier for real copy cats to argue that their use of ‘Saga’ was legitimate. This is an important issue for King because we already have a series of games where ‘Saga is key to the brand which our players associate with a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Sagaand so on. All these titles have already faced substantive trademark and copyright issues with clones.
This whole thing is a mess. Hopefully something can be worked out between the two companies so that King can prevent copycats from making knock offs of their games and so Stoic can release a sequel to The Banner Saga.
Stay tuned for more news on this as it develops.