SNK Playmore Corporation, the developer best known for The King of Fighters, will change its name to SNK Corporation on December 1st, the company announced.
According to the company, the name change is to further expand the SNK’s brand name worldwide, enhancing its corporate value, and to return to “its rich gaming history.”
For context, from its founding in 1978 to 2001, SNK was known as “SNK Corporation.” What happened in 2001? Well SNK Corporation fell onto some financial struggles and filed for bankruptcy. The result was founder Eikuchi Kawasaki leaving, and the founding of SNK Playmore to buy back the company’s IP.
The company released the following statement in regards to its new name and direction:
“This change of corporation name to “SNK”, and slogan to “The Future Is Now” marks a return to SNK’s glorious gaming history. Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new corporation name chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward.”