Sony Announces “Various Hardware Sales Initiatives” for the PS Vita, Hint of a Price Drop?
Sony just posted its Annual report, and it gave a quick overview of the plans for the game division during this fiscal year. Interestingly enough it included an juicy tidbit of information on what the company plans to do with the PS Vita:
For PlayStation Vita, we aim to secure sales and profit growth through various hardware sales initiatives and the release of compelling software titles.
Of course the most prominent “hardware sale initiative” that comes to mind is a price cut, that already happened in Japan this February, but was repeatedly denied by SCE executives for the west. Gamescom (that will start on August the 21st) would be the perfect place to announce it. Sony announced a price cut for the PS3 in the same Venue in 2011, after all, and the timing is perfect to switch gear in sight of the holiday season.
That’s not the only possibility, as the company could enact a policy of aggressive bundling (maybe even the rumored bundle with the PS4) or temporary/retailer specific discounts.
One thing is pretty much for sure, the wording definitely implies that at some point during this fiscal year we’ll either pend less for a PS Vita or we’ll get more value with it. That’s quite obviously a positive thing.