PS3 owners in the UK are going to be very happy. Sony Computer Entertainment UK and LOVEFiLM have partnered up to bring streaming movies to PS3 users. This will certainly boost LOVEFiLM’s distribution and bring them into the 3 million homes in the UK that have the PS3 and Internet service.
“This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole. PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post. To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM.”
“We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3,” said Ray Maguire, MD of Sony Computer Entertainment UK. “LOVEFiLM has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically.”
Look for the LOVEFiLM service on the XMB (Xross Media Bar) on all Internet-connected PS3s in the near future.