Sony Creates "PS4 Lab" To Promote the Console with Series of Livestreams and "Secret Development Stories"

By Giuseppe Nelva

January 30, 2014

The release of the PS4 in Japan is drawing near and Sony Computer Entertainment is pulling all the stops to create and maintain hype in the archipelago of the rising sun. The company just created a Nico Nico channel named “PS4 Lab”  for regular broadcasts to “convey the charm of the PS4” illustrating services and features.

Each of the eight episodes will involve special guests and “secret development stories.” The first episode, to be aired on February 1st, will introduce The Playroom and Knack. SCEJA President Hiroshi Kawano will also appear.

Kawano-san mentioned in a recent interview that he has “various” unannounced titles still to disclose, so it’s possible that he’ll let something slip during the broadcast.

Below you can see the full schedule. Guests and themes for each episode will be announced at a later date. Every episode will start at 10 PM Japan time, which you can convert to your own time zone with this tool.

  1. February 1st
  2. February 8th
  3. February 11th
  4. February 15th
  5. February 18th
  6. February 19th
  7. February 20th
  8. February 21st
Have something to tell us about this article?
Let us know

Video Trailers

Storyteller | Reveal Trailer
King's Bounty II - Official Gameplay Trailer
Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

Read more of Giuseppe's articles

Got a tip?

Let us know