Sony Expects a “Major” Increase in PS4 Sales This Year; Aims to Boost Profits from Game Royalties
Sony held today its financial briefing for Japanese analysts and investors, and Chief Financial Officer Kenichiro Yoshida, Corporate Executive Hiroki Totoki and Senior General Manager Kazuhiko Takeda gave additional information on the company’s forecast and targets for the current fiscal year.
Ace Economic Research Institute Analyst Hideki Yasuda (who is pretty much known as Japan’s Michael Pachter due to his strong focus on games) noticed that the the forecast for home console sales in the current fiscal year is only about three million units higher than in 2013, but that includes PS3, and he asked if Sony expects a “major” increase in PS4 sales compared to fiscal year 2013. Yoshida-san’s answer was a simple (and a bit curt) “yes,” confirming that the company does expect a major increase in the volume of sales of the new console.
Yoshida-san also mentioned that it’s very important for Sony to strengthen the B-to-B (Business to Business) aspects of the game division, increasing the income from royalties from third party publishers, which basically means selling more third party games on Sony’s consoles.
After such a gloomy year profits-wise, it’ll be interesting to see if Sony will manage to improve next year. The overall forecast is not yet positive, but the company does predict that the game division will be in the black. Will they succeed at least in that? We’ll know next May.