Sony Expects to Sell “a Lot” of PS4 Units During the Holidays; Third Quarter Will be “The Time of Reckoning”
During the financial earnings call for Japanese investors and analysts Sony’s Chief Financial Officer Kenichiro Yoshida talked about the outlook for PS4 sales during the Holiday season and beyond while responding to a question by Ace Economic Research Institute Analyst Hideki Yasuda (who is pretty much known as Japan’s Michael Pachter due to his strong focus on games).
The business is currently going smooth and doing very well. Getting into some detail, in September two big titles were released. Thanks to that the number of subscribers and also network sales are gaining momentum, so combining all these factors we decided to revise our sales numbers upwards. And also, the third quarter… December is the biggest season and we have momentum as we approach the holiday season. We expect to sell a lot.
Yoshida also explained that more information in regards to the future moves in the video game business will be disclosed at a later date:
In regards to the price cuts done by Xbox, how are we faring? Well, for the operating profit for the next year we’ll find another opportunity to explain. On the 25th of November we will be holding our IR day, and there Andy House who manages the game business is going to explain the direction that we anticipate in the game business going forward.
Pressed further on whether Sony is more “bullish” about the profit forecasts for the next year, Yoshida-san responded that it’s not that simple and it’s “difficult to say,” mentioning that “the third quarter is the time of reckoning.” The company will veryfy if it can take a bullish attitude for next year based on the results it will achieve during the Holidays.