Sony Goes After Japan's New Year's Money: Makes PS4 Available and Sells Out Again; Vita Also Popular
Sony Computer Entertainment Japan and Asia President Hiroshi Kawano promised that anyone that would purchase a PS4 before the new year would be guaranteed a PS4 at launch, but apparently that promise has been extended a little further.
Right on the new year Sony made a new batch of PS4 consoles available for pre-orders on Amazon Japan and other retailers, and by yesterday all availability was gone again, marking the fourth time the console runs out of stock in the archipelago or the rising sun (or fifth, if you count the two different batches on the first day of availability).
The fact that Sony prepared a batch of pre-orders for the new year is not surprising. In Japan there’s a very well rooted new year tradition named Otoshidama that prompts parents to give envelopes to their children with often sizable amounts of money inside, marking the new year as one of the most awaited shopping periods for youngsters. It’s not unlikely that a large percentage of that cash went into pre-ordering new PS4s.
Available pre-orders have dried up so much that the console is hard to find even at the usual Amazon affiliate stores, that normally stock up quite a bit after the console becomes available. By today only one affiliate store (that normally sells figurines) has the standard version available, while the version with the camera has completely run out.
In the meanwhile, apparently the PS Vita is a quite popular target for that new year’s money as well, at least if we believe the manager of popular independent store Games Ma-Ya, that wrote in two posts of his blog that the PS Vita has been in hot demand across the new year period, especially between kids and Teenagers.
According to the posts, popular games for the new year were the Final Fantasy X|X-2 HD Remaster, God Eater 2 and Shin Gundam Musou, even if most just bought the console itself, thanks to the recently released Value Pack.