Sony Computer Entertainment is now officially Sony Interactive Entertainment, and today they announced with a press release the denomination of their regional offices and roster under the lead of President and Global CEO: Andrew House.
Sony Interactive Entertainment America LLC (SIEA) will be led by President Shawn Layden, and will be responsible for for PlayStation business, sales and marketing in Americas.
Sony Interactive Entertainment Japan Asia (SIEJA) will keep its former president Atsushi Morita as well, and will take care of the Japanese and Asian reason.
Sony Interactive Entertainment Europe Ltd. (SIEE) will be led by President Jim Ryan and will take care of Europe. Interestingly, its corporate name won’t change right away, but when ready.
The corporate site will also change url starting today, moving to http://www.sie.com/. On the other hand, the urls for Sony Interactive Entertainment America, Sony Interactive Entertainment Europe, Sony Interactive Entertainment Japan Asia (Asia), Sony Interactive Entertainment Japan Asia (Japan) and Sony Interactive Entertainment Worldwide Studios will not change.
The press release also included a mission statement:
“Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market, while vigorously expanding the PlayStation business.”
Last, but not least, we get a direct feed version of the new company logo, which you can see at the top of the post.