Sony Japan Honcho: "Everyone Will Be Happy" With Healthy Competition in the Console Market

The console war often gives a quite warped vision of the industry. It depicts those that work on our beloved consoles but on opposing fronts as hating each other, always ready to happily rip each other’s guts off, but Sony Computer Entertainment Japan and Asia President Hiroshi Kawano sees things in a quite different way, as he explained in an interview on

If different companies bring something fun with each platform, and everything is so fun that cutsomers can’t easily choose, it’s very healthy.

In the world of IT now there’s the way of thinking “the winner gets all,” but gaming is not that kind of world.

Even more so now, if fun propositions that customers can enjoy come from each company, in the end I think it’ll lead to a situation where everyone will be happy.

Personally, I can’t agree more. If there’s healthy and pitched competition in the the video game industry, ultimately everyone wins. Companies are spurred to reach higher goals, but customers are the ones that really come on top, enjoying better products at lower prices.

Whenever I see a flame war between fanboys of this or that brand, I wonder if the’ll ever realize how drab and static the market would be without competition.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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