Sony Japan President: PS4 Pre-orders are "Very Strong;" Production Enhanced to Meet Demand

By Giuseppe Nelva

December 20, 2013

Sony Computer Entertainment Japan and Asia President Hiroshi Kawano was interviewed by the Japanese weekly magazine Famitsu, and gave an update on the pre-order situation for the PS4 in Japan.

Kawano mentioned that pre-orders are “very strong,” and that production has been enhanced in order to meet the demand. He also committed to deliver the console at launch to all those that will pre-order by the end of the year.

On the other hand, he specified that he can’t commit to the same for pre-orders made after the new year, but Sony will “do its best” in order to make it happen for as many as possible.

Considering that the first batch of PS4 offered for pre-order in Japan sold within a few minutes, it’s not too surprising that local demand is strong. The console is probably going to see another wave of pre-orders around the new year, as that’s when youngsters receive the traditional new year’s envelope from their parents, and it’s not unlikely that a lot of that money will go towards pre-ordering a new console.

[Thanks for the tip, FabuFabu]

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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