SCEJA President Explains that Sony Was Surprised by The Positive Reaction of Gamers to PS Vita TV

on September 22, 2013 12:34 PM

At times, when you introduce a product to the public, things go better than expected, and that seems to be definitely the case with the PS Vita TV, as expressed by Sony Computer Entertainment Japan and Asia President Hiroshi Kawano in an interview on 4Gamer.

Kawano-san explains that Sony expected the TV-based spin-off of the PS Vita to appease those that don’t normally play games, but the reaction of actual gamers surprised them.

However, when you look at the reaction from gamers, it was unexpectedly positive. Examining the data from the PlayStation Store, very often the new PS Vita is preordered together with the PS Vita TV.

Apparently [the reason] is “We want to play Vita games on a big screen.” There also seem to be a lot of people that want to purchase it together with the PS4 in order to enjoy the remote play feature.

It’s also because the price is affordable, but the quantity initially allocated is all preordered. This was unexpected.

To be completely honest, I’m almost tempted to say¬†“No s*it, Sherlock!” Gamers have been asking for a while to be able to play PS Vita games on their TV, so I’m actually surprised by Kawano’s surprise. Sure, the PS Vita TV can definitely fit in the casual market as well, but it’s hard not to see its appeal to core gamers.


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.