Sony: Momentum Is The Reason Behind the Exclusive (Content)
During the wild week that was E3 2010, one of our biggest interviews didn’t actually take place on the show floor. Instead it was a couple of blocks away at the ultra swanky JW Marriot, and the interview was with Sony’s director of hardware marketing, Mr. John Koller. We asked John about the newly revitalized relationships with 3rd party publishers and Playstation Move’s influence with that. John made it clear that game creators we’re behind the Playstation brand because of the momentum behind the platform. We also talk a bit about the new campaign behind the PSP as well. Take a look at the clip below.