Sony: Momentum Is The Reason Behind the Exclusive (Content)

By Joel Taveras

July 16, 2010

During the wild week that was E3 2010, one of our biggest interviews didn’t actually take place on the show floor. Instead it was a couple of blocks away at the ultra swanky JW Marriot, and the interview was with Sony’s director of hardware marketing, Mr. John Koller. We asked John about the newly revitalized relationships with 3rd party publishers and Playstation Move’s influence with that. John made it clear that game creators we’re behind the Playstation brand because of the momentum behind the platform. We also talk a bit about the new campaign behind the PSP as well. Take a look at the clip below.

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Joel Taveras

Joel Taveras is one of the founding members of DualShockers. He hails from New York City where he lives with his wife and two sons. During his tenure with the site, he's held every position from news writer to community manager to editor in chief. Currently he manages the behind the scenes and day-to-day operations at the publication.

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