Sony on the PS4: “I Don’t Know What You’re Talking About”
This arrives on the heels of last week’s rumor that Sony would be unveiling their new console, the rumored PlayStation 4, at E3 this year. In an interview with ComputerandVideoGames, Sony Computer Entertainment president Andrew House stated that at this time the company’s efforts are currently focused on the PS Vita and the growing technology and software library for the PlayStation 3, commenting that the firm is “just entering into this great period for PS3.”
Between PS3’s growing potential, the Vita’s Western release on the horizon, and the fact that PS2 still isn’t dead yet (and selling reasonably well), Sony has its hands full, and all PS4 speculation is only that. “I don’t think we’re contemplating talking about anything to do with future console iterations at this point,” said House. “But one thing I always point to is that, somewhat in contrast to our major competitors, we have, particularly with PS2, managed the length of the lifecycle and ensured its profitability for our publishing partners for a much longer life cycle than has been true of the competition.”
Released in 2006, Sony promised that the PS3 would have a life cycle of at least ten years. Having just passed its fifth birthday the console is reaching its middle age as a winner, boasting AAA title exclusives including the Uncharted and LittleBigPlanet series as well as a score of upcoming perks like Netflix and photo editing software. And then we have the Vita, which is a pretty sexy little piece of machinery in and of itself. With their latest handheld still a newborn and a home console in its prime, would Sony really pop out a new addition to the PlayStation family so soon?
Sony Worldwide Studios president Shuhei Yoshida, when questioned about the potential announcement of the PlayStation 4 this year, was said to laugh and answer with a resounding, “I don’t know what you’re talking about.”
For now PlayStation fans will have to sit on their hands and wait. Or at least busy them with a Vita.