In a hilarious turn of event, two days ago Sony Computer Entertainment lost the “Bloodborne” trademark alongside four others due to failing to request an extension to the deadline to present a statement of use demonstrating that the mark is indeed used in commerce. That was just the day before the release of the game.
What caused such a mishap? As expected, it was probably just simple forgetfulness, as the company has filed a petitions to revive all five trademarks, including the “Bloodborne” one.
- 86190942 | NO HEROES ALLOWED: NO PUZZLES EITHER!
- 86193020 | HOW GAMES WERE MADE TO SOUND
- 86252545 | KILL STRAIN
- 86262151 | BLOODBORNE
- 86265990 | GUNS UP!
Each petition includes the reason that justifies the fact that no statement of use or extension was presented:
Applicant has firsthand knowledge that the failure to file an SOU or Extension Request by the specific deadline was unintentional, and requests the USPTO to revive the abandoned application.
This is exactly the same thing that happened with The Last Guardian a few weeks ago. At the moment all the trademarks have been changed to the “Application revived and is awaiting further action” status, and will most probably be revived today, as the petitions were filed within the terms provided by trademark law.