Sony: PlayStation’s Profits Increasing; PS4 Part of “High Value Added Models that Delight Customers”
During today’s corporate strategy meeting for investors and analysts, Sony CEO Kazuo Hirai had positive words to say about PlayStation, that is definitely seen among the star players of the Japanese corporation’s business.
Accordingly, we have begun to shift focus on high value added models that delight customers: PS4 provides users with new ways of experiencing entertainment.
Hirai-san continued by explaining that the businesses newly identified as growth drivers, including games, will be the subject of “concentrated investment” to improve sales and profits.
One central reason for that is lozalized in the growth potential of those product categories, but Hirai-san specified that the most important factor is that in those business Sony can, “through innovation, set itself apart from its competotors, and highlight the uniqueness of its offerings.”
We also learn that profits for the PlayStation business are on a growing trend:
The PlayStation Business generates increasing profits from software sales through the growth of the installed base of the consoles. PlayStation Network has over 64 million monthly active users enjoying services including the subscription service PlayStation Plus, and PlayStation Vue, the new cloud-based TV service that we began beta testing in the United States.
The PlayStation Network enjoys profit growth in a stable, sustained basis.
Considering the performance of the PS4, it’s not surprising to see Sony relying more and more on its gaming business.
Hirai-san seems to be determined to continue delivering “Kando,” while focusing on profitable areas of the company. It’ll be interesting to see if he’ll succeed in his mission, that was renewed today with a new motto: “A company that inspires and fulfills your curiosity.”