Sony Aims to Increase PS4 Installed Base; Predictions Conservative Due to Competitors’ Holiday Marketing
Sony is holding its earnings call for Japanese investors and analysts with Chief Financial Officer Kenichiro Yoshida, Senior Vice President Hiroki Totoki and Corporate Control Department General Manager Kazuhiko Takeda.
During the introductory talk of the call it was mentioned that Sony plans to continue expanding the PS4’s installed base and PlayStation Plus subscribers, while trying new things like PlayStation Now and Project Morpheus “to pave the way for new experiences in gaming.”
Yoshida-san and Totoki-san explained that the performance forecast for the gaming division for the second half of the year is very conservative due to restructuring costs not just for the game division, but also for the whole company. The negative impact of the Yen is also a factor. They then underlined that upcoming marketing initiatives by the competition prompted a conservative approach:
In the second half, during the Christmas season, in markets such as the United States, our competitors will be carrying a lot of promotional activities and therefore we have to take a very conservative view of the competitive landscape.
The current performance forecast for home consoles, portable consoles and software for the full year is currently 17 million, 3.5 million and 390 million units sold respectively. The game division is predicted to bring in 1,290 billion yen in sales and 35 billion yen in operating income.
It’ll definitely be interesting to see if those predictions will prove overly conservative, even if that’s quite probable at least for home console sales.