Sony: PS4 Has Potential to Be as Profitable as PS2; PS Vita Worse than Expected; “Bright Future” Ahead
Sony held today its second financial briefing for overseas analysts and investors, and Chief Financial Officer Kenichiro Yoshida, Corporate Executive Hiroki Totoki and Senior General Manager Kazuhiko Takeda gave additional information on the company’s performance and future and future forecasts.
Yoshida-san started the conference by apologizing for the losses recorded this year, but also stressed they are the result of Sony’s aggressive effort to restructure the company and prepare for future growth. Fiscal year 2014 will be another year of restructuring, but Yoshida-san believes that it’ll be the last, leading to a “bright future.”
It was also mentioned that the PS4 has launched strongly, and Sony expects the loss registered with it in fiscal year 2013 to turn into a profit into the current fiscal year.
According to Yoshida-san the PS4 is doing “very good” and at the moment more than half of its purchasers have subscribed to PlayStation Plus. PS Vita on the other hand is doing worse than expectations. The low profit margins forecasted for next year are mostly due to the cost of handling network operations: Yet, Sony predicts that eventually profits will increase, in fact Yoshida-san mentioned that he believes that the PS4 has good potential to achieve the level of profit the PS2 achieved (which were close to 10%).
That definitely seems like a bold goal considering that the PS2 era is basically considered the golden age for Sony Computer Entertainment. Yet, the PS4’s initial success seems to be a very positive signal in that direction.