If you always wanted to be at E3, but you’re not part of the media or the industry, Sony is offering a chance to grab a pass (actually two) for all the three days of the event via the Sony Rewards site.
The opportunity is actually a points+cash auction, meaning that you can bid with Sony Rewards points, but if you don’t have enough you can purchase more.
You can find the auction here. At the moment there are only 33 hours left, and it’s unknown if the passes include access to the PlayStation press conference (probably they don’t). If you win, you’ll also have to pay for your travel and accomodation, so keep that in mind, especially considering that the show is just three weeks away, and finding a reasonably priced hotel near the convention center may be slightly difficult.