Sony Ranks Second and Nintendo Seventh Between Companies the Japanese are Most Proud of

By Giuseppe Nelva

May 1, 2014

The Japanese are known to be very proud of their local corporations, but which ones are they most proud of? The business firm Risk Monster sought to answer that question via a recently published survey titled “Japanese Companies to be Proud of in Front of the World”

The research was conducted among 1000 men and women between 20 and 69 years old, with the additional condition that those between 20 and 59 years old had to be employed. The 200 companies included in the survey had over 250 billion yen in yearly sales and more than 5,000 employees.

The interesting result is that there are two console manufacturers within the top 20.

  1. Toyota – 64.5%
  2. Sony – 40.6%
  3. Honda – 40.5%
  4. Panasonic – 36.6%
  5. Nissan – 31.1%
  6. Canon – 29.0%
  7. Nintendo – 26.5%
  8. Hitachi – 26.4%
  9. Bridgestone -26.2%
  10. Toshiba – 25.8%
  11. Sharp – 23.3%
  12. ANA – 22.4%
  13. Yamato – 21.4%
  14. Yamaha – 21.3%
  15. Fujitsu – 21.2%
  16. Mitsubishi – 20.8%
  17. Suntory – 20.6%
  18. Japan Airlines – 19.6%
  19. Ajinomoto – 19.1%
  20. TOTO – 19.1%

While Sony’s result is definitely flattering, considering that it came close to the top beating historical conglomerates like Honda and Nissan, Nintendo’s result is especially significant, considering that it’s the only company in the top 20 that makes only video games and consoles, while Sony can count on a much wider range of products.

Why Ratchet & Clank is the Most Important PS5 Game

One thing is for sure, the Japanese are a proud people, and they’re very proud of their cars, their electronics, and most definitely of their video games.


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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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