Sony Re-Trademarks "Until Dawn;" Abandons Old Trademark: PS4 Re-Reveal Incoming?

By Giuseppe Nelva

July 7, 2014

Sony Computer Entertainment filed on July 2nd a whole new trademark for the previously announced PS Move-powered game Until Dawn. The filing was published today by the US Patent and Trademark office, and comes after the old one filed in 2012 has been abandoned.

Interestingly, while the main class is still 9 (games) the class description has been radically changed:

Downloadable computer graphics; Downloadable images in the field of adventure and horror entertainment.

The blurb seems very compatible with a PSN-exclusive virtual reality experience re-purposed for the upcoming Project Morpheus, especially considering that Sony Worldwide Studios President Shuhei Yoshida himself qualified the game as a “really good fit” for the upcoming VR headset in an interview back in March.

Until Dawn, developed by Supermassive Games for PS3, was announced at Gamescom 2012 by Sony, so a re-reveal at Gamescom this year would definitely make sense, and we’re only a little more than a month away. The timing definitely fits, even if we can’t be sure until an official announcement is made by Sony itself.

Below you can see the new trademark, compared with the old (and now abandoned) one.

New Trademark


Old Trademark

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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