Sony Regains Ownership of “Bloodborne” Trademark After Hilariously Losing it

Sony Regains Ownership of “Bloodborne” Trademark After Hilariously Losing it

In what can easily be defined the hilarious launch mishap of the month, Sony forgot to present a statement of use or to request a deadline extension for the “Bloodborne” name and four other trademarks. The result was the loss of all of them, Bloodborne included.

The day after, the house of PlayStation presented a string of TEAS petitions to revive the marks, calling the failure to comply with the received notices of allowance “Accidental.”

Today the matter has finally been resolved, with the USPTO switching all the trademarks back to “live” status, effectively accepting Sony’s petitions.

Since this isn’t even the first time this happens, now that the marks (including the very relevant Bloodborne and Kill Strain ones), have been safely recovered, it’s hard not to wonder whether the folks at Sony have learned their lesson or not.

Maybe we should hope they haven’t, considering that this whole incident was absolutely hilarious.