Sony Computer Entertainment Japan and Asia sent today a press release with the results of a customer satisfaction survey between Japanese respondents, giving some details about the most appreciated features of the new console and its demographics.
The survey, performed between March 7th and March 9th by the Game Age Research Institute, utilized a pool of 2,540 people between 10 and 49 years old, 223 of which actually purchased a PS4 before responding. The preliminary research was made between 47,753 people living in Japan.
According to the research, those that actually purchased the console are split as follows:
- 10-14 years old: 5%
- 15-19 years old: 14%
- 20-24 years old: 15%
- 25-29 years old: 15%
- 30-34 years old: 18%
- 35-39 years old: 18%
- 40-44 years old: 9%
- 45-49 years old: 6%
The top five reasons for which customers purchased a PS4 are:
- Because it has beautiful graphics (49%)
- Because it's the successor of of the PS3 ( 46%)
- Because I think a completely new game that takes advantage of the features and performance of PS4 will be released (45%)
- Because I think sequels to popular series will be released (40%)
- Because it has games I want to play (35%)
The survey also asked customers to rate each feature of the PS4, and below you can find the five highest rated (from 0 to 5):
- Video Quality (4.6)
- Audio Quality (4.3)
- Console design and size (4.1)
- Ease of use of the controller (3.9)
- Satisfaction for the whole PS4 hardware (3.8)
Game Age Representative Director Seeichi Mitsui mentioned in the press release that the PS4 has been well accepted by a wide array of age ranges, and has been off to a good start.
Normally dedicated game consoles have a radical spike in purchasing ratio between customers in their mid twenties and the thirties due to factors like price acceptance, but this is not the case with the PS4, that is showing a different and more regular spread across all ages.
Mitsui-san continued by saying that while visuals and audio are at the top of the satisfaction ranking, the controller and its features also rated high. Since it includes a lot of new features, that suggest a considerable level of satisfaction with the gameplay as well.
Game Age is one of the top marketing research firms specialized on the video game business in Japan.