Sony Renames Marketing Campaign to Only on PlayStation

Gamers everywhere know of PlayStation’s “It Only Does Everything” campaign. The commercials and internet ads usually consist of Mr. Kevin Butler advertising some form of PS product and adding a sarcastic, witty remark by the end of it. We are than graced with a list of things the PS3 can offer before “It Only Does Everything” appears on the screen. That will soon change according to Sony Senior Brand Manager, Scott McCarthy.

McCarthy mentioned that the slogan we all have come to know was targeting PS3 hardware. With their new slogan, “Only on PlayStation”, McCarthy hopes this slogan will target software sales. With over 10+ highly anticipated, PS3 exclusives coming out this year…the timing couldn’t seem better. Plus, before the Kevin Butler TV ads the PlayStation 3 system was selling well below expectations. Once the “VP of Gaming” made an appearance, PS3 sales nearly doubled. It will be interesting to see what happens to Sony’s sales this time around.


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Kyle Durant

Pretty much your above average gamer who plays games profusely and appreciates them even more. Been gaming since the NES but is in love with anything PlayStation. No I am not a typical fanboy...I appreciate each system for their strengths and recognize their weaknesses. I just love the PS brand. (Think along the lines as someone who likes to read but loves one author in particular). Ever since my time as #2 in the world at Resistance 2, I have taken video games much more seriously. Don't get me wrong, I am a laid back, fun guy to game with...but I always play to win.

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