Sony senior director John Koller states it’s the largest marketing investment spent on a platform launch in Sony history. This includes the PS3, folks.
The marketing theme is “Never Stop Playing”, and is reportedly for those in their 20s who play games about 8 hours a week, and already own a PS3. I’m not quite sure how those are supposed to fit together, since I don’t even own a PS3 and average about that on my PSP and a friend’s Xbox, but I’m sure Sony knows what they’re doing.
So who’s planning on buying one at launch next Wednesday?