Sony Trademarks the PS4’s Background Flow Graphics… No, Really

on December 27, 2014 3:44 PM

At times console manufacturers and game publishers trademark some strange stuff. This is one of those times, as what Sony filed to register with the Japanese Patent and Trademark Office isn’t really a mark or a brand, but the PS4’s background graphics of the standard “Flow” theme.

The application was filed on November 27th and just published, with the picture you can see at the bottom of this post.

Apparently Sony thought that the “Flow” graphics are unique enough to warrant trademarking them, as a similar design used on other products would cause confusion.


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.