Sony Wants to “Go Forth and Conquer” with PS4, UK Honcho Explains the Project that Led to The Console

on December 2, 2013 1:46 PM

With the PS4 selling like hotcakes around the world (it has just been announced that 250,000 units have been sold in the first 48 hours in the UK), it’s time to look both ahead and back, and Sony Computer Entertainment UK General Manager Fergal Gara explained the company’s goal with the console, and the philosophy that led to this successful release in an interview on VG24/7.

My brief was simple: We want to be market leader in the UK, go forth and conquer. PlayStation 4 was not a project that we were talking about in any detail at that stage. My task was to build better relationships with our stakeholders, whether they be publishers, whether they be retailers, media etc, and to try and be more open PlayStation.

We were to try and build a team, and a culture within the team, that was energetic, driven, collaborative and wanting to win. PlayStation 4 was the project we’d been building up to with all of that. But, we would’ve taken it extremely seriously regardless of the wider corporate position because that’s what we’re here to do: we’re here to compete with, frankly, fantastic devices – we’re privileged to have great products, and now we need to deliver great results with those products.

He also added:

I think that there has been humility, a will to win and a focus top to bottom of the organisation that’s come together very nicely this year. It’s a privilege to have played a part in that, but it is just a part, it really is a very big team working very well together I believe.

So far the results seem to prove Gara right, but the road to full fledged and long lasting success has just begun. Will the PS4 manage to “go forth and conquer?” We’ll have to wait and see about that, but so far, so good.


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.