Sony's CEO Kaz Hirai Promises New, Better and More Exciting Gaming Experiences with PS4

During Sony’s press conference at CES 2016, CEO Kazuo Hirai talked about the PlayStation 4, definiting it a benchmark in terms of collaboration, engineering creativity, artistry and experiential design, promising better and more exciting gaming experiences.

Sony’s innovation has inspired the creativity of enthusiasts, gamers, developers, and publishers, who are devoted to the PlayStation 4. The PlayStation 4 is the embodiment of those things that e value as an organization: powerful technology, advancement ahead of the curve… PlayStation 4 has built a very passionate community.

Of course, we are in constant dialog with that community, listening to their ideas, and responding to them with new, better and more exciting gaming experiences. And we’re thrilled to see just how effectively PS4 has encouraged sharing, created a dynamic portal to games and entertainment, and immersed gamers in compelling narrative experiences.

PlayStation 4 sets a benchmark for our organization in terms of collaboration, of engineering, creativity, artistry and also experiential design.

Hirai-san also mentioned that with the latest  sales figures released today, there is one slot machine for every citizen in Las Vegas, and that’s “a whole lot of gaming,” but there are 59 PS4 units for every person in the city, and “that is seriously a lot of gaming.”

Lastly, Hirai-san explained that among other things, the PS4 and its many features and technology reinforce his belief that Sony can be “a playground where technology meets creativity.”

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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