Sony’s Kaz Hirai: The Cloud is Not the “Wow;” Stunning Visuals, Crisp Sounds and Technology Are the “Wow”
There has been a lot of talk about the cloud lately, but during his keynote held today at CES 2014 Sony’s President and CEO Kazuo Hirai mentioned that the company’s focus is not in the clouds, but on more tangible elements.
The wonder once associated with tangible products has been expanded by the migration of content, games, music, television and a lot more to the cloud.Advertisement
However even though the cloud promises a connected future, the cloud itself is not the “wow.” The “wow” happens when your senses are engaged, when you see the stunning visuals, when you hear the crisp sounds, when you feel the perfectly balanced and designed device in your hands, when you’re dazzled by a sublime form factor. When you’re amazed at the ingenuity and cleverness of a technology that you never thought was possible.
This… This is the heart of Sony. Those tantalizing objects that not only deliver the “wow” but in and of themselves are also… the “wow.”
Personally, I have to agree. While the cloud, especially when associated with gaming, is an extremely interesting application, it’s still far from making me swoon like great games running on great technology do. This might very well change in the future, but for now I’m happy to hear that Sony’s heart is in the right (at least for me) place.