Sony’s Keyword for the Year is “Play,” Representing Focus on PS4 and Fun Experiences

on January 6, 2014 9:34 PM

During the otherwise rather uneventful (at least for gamers) press conference at CES 2014 Sony Electronics America President Mike Fasulo gave a hint on this year’s focus for the consumer electronics giant.

He mentioned that President and CEO Kaz Hirai described the Sony experience in 2009 with eight keywords: play, listen, watch, learn, discover, communicate, create and share. At CES 2013 the keyword of choice was “watch,” as sony focused on the new 4K displays. In the fall the keyword switched to “create.” This year the keyword has changed again to something nearer to our taste as gamers:

This year is all about “play.”

Games on PS4 were also the first thing Fasulo mentioned when he described the meaning of that keyword.

After the successful launch of the PS4, it’s not surprising that Sony will be focusing most of its resources on the new console and on gameplay and fun experiences on and around it.

While the conference was otherwise mostly focused on non-gaming content, the focus on “play” for this year indicates that, as gamers, we probably have a lot to look forward to. 


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.