Sony’s Shuhei Yoshida Explains the PS Vita TV’s Low Price and the Choice of its Name

on September 30, 2013 1:23 PM

SCE Worldwide studios President Shuhei Yoshida is one of the men most privy to what went down behind the scenes during the development of the PS Vita TV, and he also knows the reasons for a few choices that were made to position it in the market, like its price and name.

When asked by the Japanese website Gamer about the small console’s obviously convenient price point he explained:

It should not be interpreted as something made with the commitment of “we’re releasing a new game console”, because it’s only one of the various ways to enjoy PS Vita, and that’s why it was set at a lower price.

By positioning it as an entry level machine, this hardware allows to easily enjoy the video content and services offered by PS Vita. So it’s recommended for the people that enjoy games casually and those that already have a PS Vita but want to enjoy it on a TV screen.

He was also asked if he wasn’t worried about the fact that just attaching “TV” at the end of the name could result in the fading of it’s image as a game console.

There has been a lot of discussion about the name. Since many in Japan wanted to connect their PS Vita to a TV, the name was simply chosen to explain that it’s a “PS Vita that Connects to the TV.”

Simple solutions are often the best, even if I was a bit surprised by the positive reaction to the “TV” part of the name, compared to the now immortal “TV TV TV TV!” meme born from the first presentation of the Xbox One. I guess the fact that so many wanted to play PS Vita games on a TV screen is stronger than any meme.


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.