"Speed of Spread of PS4 is Quite Encouraging;" Sony to Shift Resources to Games; PS4 "Truly Sony"

During the earnings call for investors and analysts related to the third quarter of the fiscal year, Sony President and CEO Kazuo Hirai and Chief Financial Officer Masaru Kato gave some news that are quite encouraging for PlayStation fans.

Given the increasing challenges of the electronics business environment we now anticipate the target of returning the PC and TV businesses to profitability to be difficult to achieve this fiscal year.

Given these circumstances we have decided to implement further significant steps to accelerate the growth and future revitalization of our electronics business, which are the following two reform measures.

First we’ll continue continue to shift resources to our three core businesses, Imaging, Games and Mobile and our growth businesses.

They continued by explaining that the PC and TV businesses will be radically reformed and the headquarters and sales divisions will be optimized. They also reiterated the number of 150 million PSN members, and mentioned rapidly increasing PlayStation Plus subscribers.

The explanation moved to the new console, mentioning that the”Speed of spread of PS4 is quite encouraging.” The game division should exceed previous expectations at the end of the fiscal year and its momentum is predicted to continue next year, contributing to profitability.

It was mentioned that the game division has been identified as a core business together with imaging and mobile, and PS4 has been identified as “truly Sony” as a product. After selling 4.2 million in 2013 “further robust growth and its firm establishment as a next generation platform” are expected.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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