Square Enix Boss Talks PS4, Xbox One and Mobile Growth; Promises Contents Customers Will Love in 2017

Square Enix Boss Talks PS4, Xbox One and Mobile Growth; Promises Contents Customers Will Love in 2017

Square Enix President Yosuke Matsuda posted a “new year’s letter” looking back at 2016 and forward to this year, providing his overview on the major facts on the digital entertainment business.

Matsuda-san acknowledged the growth of the mobile business, alongside that of PS4 and Xbox One, while also talking about the beginning of the era of virtual and augmented reality.

He then mentioned that Square Enix will continue to keep the pace with the new technological advancements, while providing contents that customers will love. He also teased once more than company’s plans for events to celebrate Final Fantasy’s 30th anniversary, that will come on December 18th.

I would like to wish everyone a Happy New Year.

A year of major opportunities in entertainment contents

2016 saw advances in digital technology that vastly expanded the avenues for creative expression in the world of entertainment, giving rise to the potential for generating a variety of new contents. I expect that potential to lead to major opportunities for our Group in 2017.

2016: A year of technological innovation

In 2016, global smartphone sales reached 1.5 billion units1, with smartphone ownership in Japan extending to over 67% of the population2. As these figures demonstrate, the smartphone has become an essential communication tool that is firmly entrenched in our daily lives. It has also come to be used as a versatile gaming console. Not to be outshone by such multipurpose devices, dedicated game consoles have also generated increasing demand, with the PlayStation 4 surpassing 50 million units in worldwide sales faster than any previous PlayStation console and sales of the Xbox One also demonstrating sharp growth, especially in North America.

In addition, 2016 also marked the dawn of VR and AR technologies. VR devices expected to deliver new gaming experiences were brought to market, and a variety of VR contents were rolled out. 2016 was also a year in which we saw the potential for the fusion of powerful IP with new technologies to give rise to new experiences and for major successes to be born of such combinations. Moreover, future-defining technologies and services such as IoT and AI also drew considerable attention in 2016.

Our Group also released a rich variety of contents that leveraged our key existing and new IP while also taking advantage of the features of a wide range of platforms. We also moved forward with research and development efforts into new fields such as VR and AR and were able to share some of the results of those envelope-pushing initiatives. 

Creating contents via new avenues of expression

These sweeping developments will impact the entertainment contents business in a variety of ways. The diversification and proliferation of entertainment content delivery platforms brought about by technological innovation are a boon for contents providers such as ourselves. By leveraging new technologies and providing new experiences, we can not only breathe new life into existing contents, but also generate new contents thanks to the new avenues through which our creators are able to exercise their talents.

Advancements in VR, AR, AI, and other technologies significantly broaden the potential of digital contents, in part by enabling the depiction of broader ranges of emotions and more complex human relationships. Such technological advancements represent major opportunities for our Group to generate richer entertainment contents. In 2017, we will continue to keep pace with the changing times and environment, and in the face of constantly evolving technology, always strive to create contents that our customers will love.

2017 will also mark the 30th anniversary of FINAL FANTASY. We have a variety of plans in place to commemorate this milestone just as we did last year for the 30th anniversary of DRAGON QUEST. Please look forward to what we have in store as our signature IP franchises continue to evolve.

We thank you for your ongoing support and wish you the best in the new year.

Yosuke Matsuda
President and Representative Director,

Mtsuda-san is certainly not your usual suit, finding no issue in appearing on livestreams where he smashed Sony Interactive Entertainment Japan and Asia President Atsushi Morita in friendly Call of Duty and Overwatch matches.

He also appeared in video game form to celebrate the launch of Final Fantasy XV, and he’s always at the forefront of events in Japan and elsewhere. It’ll be interesting to see where he’ll lead the prominent Japanese publisher in 2017, but so far, so good.