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Square Enix Reveals its Strategy: 1-2 Blockbuster Games a Year, Remasters, Multiplatform Focus and More

The giant Japanese publisher Square Enix reveals its short and mid-term strategy for the future.

May 11, 2017

Following the release of Square Enix’s results for the past fiscal year, the company also published the slides from its investor presentation, providing a look on its present and future straregies.

First of all, we get the slides about planned HD games, that often creates a lot of misunderstanding among websites that don’t understand what they means.

Among upcoming games for fiscal year 2018 and beyond we have Kingdom Hearts III, Final Fantasy VII Remake and the games stemming from the Marvel partnership, among which the first will be about The Avengers.

It’s worth mentioning that we’re already in fiscal year 2018. It started on April 1st, 2017, and “FY2018/3” translates as “fiscal year ending in March 31st, 2018.” Basically, there is nothing new under the sun here, Kingdom Hearts III and Final Fantasy VII Remake will launch at a yet unannounced time between now and infinity. Duh.

What is interesting is the strategy of launching one or two blockbuster games and multiple mid-size ones every year.

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Below we get a look at sales for Dragon Quest X and Final Fantasy XIV, that declined back slightly under fiscal year 2015 levels. This is because Dragon Quest X is currently on outdated platforms (it’ll launch on PS4 and Switch this year), and Final Fantasy XIV is waiting for the next expansion Stormblood, that will launch on June 20th. A new expansion will come before March 31st, 2018 for Dragon Quest X as well.

Interestingly, the plan is also to launch “multiple promotions” to improve retention.

We hear that new mobile and browser games launched between July 1st, 2016 and March 31st 2017 are performing well, and new titles are also coming.

The next few slides are very interesting, as they illustrate the mid-term strategy for the Japanese publisher.

Square Enix wants to establish its own global digital sales website, and create a library of older title, while also eliminating backward compatibility issues. This appears to indicate a wave of current generation remasters coming.

They also appear to be leaning toward multiplatform development, including PS4, Xbox One, Steam and Nintendo Switch.

Expansion overseas is also seen as focal point, not only in established western markets, but also in emerging ones like India.

Last, but not least, Square Enix is looking with interest at the games-as-a-service, with titles that generate recurring revenue on top of the initial sale.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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