EA: Star Wars Battlefront II Will “Sell Well Into the Holidays;” Comments on Ultimate Team Model
Electronic Arts Chief Financial Officer Blake Jorgensen predicts that Star Wars Battlefront II will sell well throughout the Holiday season.
During a panel at the 37th Nasdaq Investor Conference, Electronic Arts Chief Financial Officer Blake Jorgensen talked more about Star Wars Battlefront 2 and microtransactions in general.
About Star Wars Battlefront II Jorgensen mentioned that “clearly” the publisher is “very focused on listening to the consumers” and they’re currently at work on updating a game, with an update this week and another coming next week. He also talked about the return of microtransactions, interestingly not painting it as set in stone.
“Over time we’ll address how we will want to bring the MTX either into the game or not, and what form we’ll decide to bring it into.”
Jorgensen then mentioned that the launch of the game has been a “great learning experience” for the publisher. According to him, people “love to play the game” which is still showing “great retention” with even more new players being brought in. It will “sell well into the holidays and throughout the end of the year and in the next year.”
Jorgensen was also asked whether the Ultimate Team model used for sports games can be ported over to games like Star Wars Battlefront II and the Battlefield franchise. He explained that every game has a different consumer base, so it’s about trying to find what is the right mix of what creates fun for the consumer and keeps them engaged for a long period of time.
While this may show up “very differently” in a non-sports game, but Electronic Arts is focused on “trying to give consumers what they want.” Normally they want more of what they love to do, so Star Wars fans want more Star Wars, soccer fans want more soccer. As a consequence, the publisher is trying to design ways for people to get more out of the games.
According to Jorgensen, games are one of the greatest values for consumers, with sixty dollars paying for 3,000 or more hours in a year for some user. That’s “a lot of value for your money” and even if you spend more money on top of that, it “increases the excitement and the fun” further. That’s why EA wants to give consumers “what they really want and more of it” versus trying to build more games. People are playing less games, but they’re also playing them for much longer periods of time.
Last month, Jorgensen talked more about Star Wars Battlefront II, explaining that the loot boxes issue won’t change the publisher’s overall strategy, and claiming that the game is one of the best ever built by EA.
Star Wars Battlefront II is currently available for PS4, Xbox One, and PC.